Rock Radio JULY 1970 Heck Yeah I Remember!

From Tinny Transistor to YouTube! My Treat … 

While we continue to struggle with the literal and figurative ailments of the day, it’s so important to enjoy a little brightness. With a special treat this month for classic radio fans, I hope you find your bright spot of pleasure, here.

As usual, we start with memorable people and music of July 1970. But it’s who is On Your Tinny Transistor Radio that brings you news of two pioneering Rock & Roll DJs glowing in 5,000 watt glory, even after 50 years. Let’s not waste another second …

50 Years Ago this Month ~ JULY 1970 

July 1^st: Anniversary of Wolfman Jack's death (1995). The innovative, quintessential DJ needs no major introduction here, but should be noted as the disc jockey to whom the BFYP series is dedicated. Celebrating birth days rather than deaths have always been my criteria for tributes to those who have gone before us. Look for Wolfman’s homage again in January 2021! Aoooooww!

July 11^th: Casey Kasem launches “American Top 40” for national syndication. What quickly became a radio format staple has never really gone away. Mixing artist bio info and trivia with music, he co-founded ATF with fellow DJ Don Bustany. 

July 24^th: Cousins Day! There is no link in my source associated with the day, so we’ll claim it for a Blast from Your Past featured DJ, Cousin Brucie! He is still “everybody’s favorite cousin.”

Music-wise, Eric Burdon & War tells us to “Spill the Wine” at #4 in this month’s KYNO/Fresno, California, Featured Radio Survey! That was okay when we were drinking Riunite or Blue Nun. (And we won’t even mention Boones Farm!) ♪ … and take that pearl … ♪

Hopefully, we’ve evolved to a smooth Cabernet Sauvignon that we definitely don’t want to spill. Pour yourself a glass, lean back, and reminisce … besides reincarnated Burdon sans Animals, what was playing …

On Your Tinny Transistor Radio ~ JULY 1970 (radio/music & DJs)                  
In addition to the music, we’re all about DJs at BFYP. Who was cueing up “Spill the Wine” for your radio pleasure? Boy, do I have a treat for you!

Any 1970s Philly radio fans here? Two of broadcasting’s most popular behind-the-mic dudes got together recently for a “virtual” fun feast of memories (and probably a little libation, too). 

Smooth talker, Bill Gardner, joined shock jocker, Joey Reynolds, in Joey’s “Hangout” on YouTube. Bill and I correspond often, as he graciously wrote the forward for my Blast from Your Past book series. He mentioned hanging out with Joey recently, and I jumped on the chance to ask a poignant question for this month’s 50 Years Ago blog …

He replied, “Do I remember where I was in July 1970? Heck yeah! Midday guy on WIBG/Philadelphia. Joey Reynolds hadn't joined us yet...it would be a few more months.” 

Bill became a legend in his hometown of Philly, spreading his good cheer across the nation to San Diego, Phoenix, and beyond. He’s proud that younger brothers, Al and Andre followed in his DJ footsteps.

Meanwhile, Joey’s legendary status behind the mic came with gigs that included Detroit, Cleveland, Hartford, and his beloved New York.

Rarely did Bill and Joey’s paths meet in radio, but when they did, it was memorable! At one time, WIBBAGE (as WIBG was affectionately known) was home to both Rockin’ jocks. Can you imagine?!

Bill is our self-deprecating darling of radio … he told Joey up front, “You may be able to do three minutes here” … they went on about radio life (& life in general) for more than half-hour, ending with a Bill Gardner and Little Richard interview replay from 2005.

Of course, Joey knows better, exclaiming with obvious respect for Bill, “How many disc jockeys in the world became airline pilots, commercially?” Tame, coming from Joey, but mid-interview when recalling original meanings behind radio station call letters, look out! Joey has honed his shock-jock skills. (And please keep in mind this was recorded in the middle of COVID-19 drama, but just before the recent civil unrest.)

You won’t want to miss their raucous and randy reminiscing about life as a Rock & Roll Radio DJ in the 1970s! 

Take a break from your daily grind (it gets that way even working at home, doesn’t it?) and watch Bill Gardner and Joey Reynolds. Trust me, you’ll smile … a lot.

Featured Radio Survey
Though it wasn’t easy to learn, apparently the dairy industry launched ad campaigns in 1969 to beef up their milk sales. (Pun intended!) KYNO/Fresno, California, gave ‘em the back cover and splashed a hunky male lifeguard on its July 15, 1970 survey. Oh, yeah, and it had songs listed too … 50 Years Ago this Month in Rock & Roll Radio! Where were you that groovy day when your radio played …

Celebrate JULY 1970 and … Rock On!  

Blast from Your Past Gifts

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LinDee Rochelle is a writer and editor by trade, and author by way of Rock & Roll. Two books (of three) are published in her Blast from Your Past series and available on Amazon (eBook and print): Book 1 – Rock & Roll Radio DJs: The First Five Years 1954-1959; and Book 2 – Rock & Roll Radio DJs: The Swinging Sixties. Coming soon … The Psychedelic Seventies!

Note: FYI – All links in the BFYP site are personally visited, verified, and vetted. Most are linked to commonly accessed sites of reputable note. Occasionally, since I often feature real people, there may be an unsecured link. As with everything cyber-security, use at your own discretion and risk.

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Blast from Your Past, Book 1 - Excerpt 3: Radio Rocks Jay & the Americans

Sandy Deanne w/Jay & the Americans – Excerpt #3 from Book 1, Blast from Your Past! Rock & Roll Radio DJs: the First Five Years 1954-1959

Your Rockin’ Rochelle at BFYP-FM is stroking the clock for timely tunes. I’m tickin’ down the decade’s end with a tuneful tale from the other side of the microphone. Listen up, m’friends!

Mixing business with pleasure can be nice, but heed my advice, keep your cool, don’t be a fool, “Is That Too Much to Ask?”

Sandy Deanne

of Jay & the Americans

with bandmates Howie Kane and John Reineke (Jay #3)

BFYP trivia alert! Do you know that before Jay & the Americans, original member, Sandy Deanne, first wrote and released songs as founding member with the Harborlites in the late 1950s? And it was a friendly radio disk jockey who helped the teen trio hit the airwaves in New York City.

“Cousin Brucie and I were dating sisters,” said songwriter Sandy, in his palpable New York inflection. “I knew he was a DJ and he knew I had a band.” But until their record “Is That Too Much to Ask” was released in 1959, conversations were a fleeting “hi” in chance meetings at the sisters’ home.

“When the record came out,” Sandy continued, “Cousin Brucie stepped up to the plate. He really liked it, I guess, ‘cause he played it a lot. It was a turntable hit for us and got us started.”

Blast from Your Past – Book 1, Excerpt 2: DJ Dr. Don Rose

Dr. Don Rose – Excerpt #2 from Blast from YourPast! Book 1 - Rock & Roll Radio DJs: the First Five Years 1954-1959 

BFYP-FM is helpin’ you rise ‘n’ shine! We see the big ol’ sun peeking over the hill, playing hide an’ seek with fluffy clouds … it’s so bea-u-ti-ful. But wait, wait … ‘Hey, hey you! Get offa my cloud!’

“This is your old fuddy-duddy buddy, Dr. Don at the yawn of a new day!” (A DDR oft-repeated wake-up greeting.)

Dr. Don Rose (a.k.a. Donald Rosenberg)

Best known at KFRC/San Francisco, California

1934 ~ 2005 (Interview with son, Jay Rosenberg.)

While Jeff Prescott’s dad, Norm [coming up in another excerpt], carved out his platter-spinning niche in Boston, another kid in Philly cocked his head quizzically at his dad’s voice coaxing him awake.

“My earliest memory was of listening to him from a clock radio next to my bed,” said Jay Rosenberg, “and wondering how he got inside the box. My mom kind of explained how it worked. But I don’t think I got it.”

Jay recalls this fond memory of his dad, Donald Rosenberg. Before all was said and done, Donald became endeared to thousands of fans on both sides of the country as “Dr. Don Rose.”

Don Rose’s radio star was already on the rise before Jay, the second youngest of five Rosenberg siblings, marveled at his dad’s voice bouncing out from the radio.

Casey Kasem's "Soul Train" No Quiet Ride

Care to comment? Leave your remarks below - what do you think of Casey's suspended burial?

Young DJ Casey at KEWB
San Francisco 02/24/1962

With a heavy heart, I post an update to Casey Kasem’s rise to Rock& Roll Heaven. His family simply will not allow him to take a peaceful journey on the “Soul Train.”

Recent reports raise the question of the whereabouts of his remains. Seriously?! The "Father" of American Top 40 spirited away on Father's Day (06/15/14). Let the poor man Rest In Peace, for cryin' out loud.

We cannot judge his wife without firsthand knowledge. However, she has apparently defied what his children claim are “his wishes” – and who can argue that none of us would want our bodies to linger in limbo.

While my personal belief is that the soul moves on when our Earthly bodies expire, few of us would deny it is simply unethical not to care for our "released" bodies in a humane way.

We can only hope that this ridiculous travesty will soon be remedied and Mr. Kasem can ultimately, truly, Rest In Peace.

“You don't have to hurry | On a soul train ride | You don't have to worry | Let your troubles slide”

(1968, Classics IV)

Rock On, Casey!